About Us

Homemagics is a leading manufacturer and wholesaler for kitchen appliances in China. Discover what we can do for your business.

Homemagics History

Shenzhen Homemagics Technology Limited specializes in high quality kitchen appliances. For more than 10 years, we have offered OEM/ODM and industrial design services exclusively for you. Homemagics is based in Shenzhen, Guangdong and has its own factory in Huizhou, Guangzdong. Our company has more than 200 employees, of which 30+ are form the R&D team.

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Company Development Timeline

Read more about our company history below:

Foundation of the Company

January 2010

The company was established in China with a vision to provide high-quality home and kitchen appliances. Initial product offerings included basic kitchen tools and small appliances.

Launch of First Product Line

March 2012

Successfully launched our first line of hand blenders and mixers, quickly gaining popularity in the domestic market and laying the foundation for future expansion.

Expansion into Wholesale and OEM/ODM Services

June 2015

Expanded business operations to include wholesale distribution and OEM/ODM services, allowing us to cater to international markets and customize products for various clients.

Introduction of Innovative Products

November 2018

Launched a new line of innovative kitchen appliances, including smoothie blenders and food choppers, featuring advanced technology and user-friendly designs that received positive customer feedback.

International Market Expansion

September 2021

Successfully entered the European and North American markets, establishing partnerships with major retailers and expanding our global presence in the home and kitchen appliance industry.

Company Profile

R & D

Production Facility

Our Advantages

Our Market

Welcome to Homemagic!

Our Vision

To be a worldwide and reliable company:

To achieve global recognition for our international reach, manufacturing process, technological innovation, and branding;
To collaborate with worldwide brands and become a reliable International OEM/ODM supplier for small home appliances;

To be a leading company:

Innovative edge: To become a leader in China's small home appliance industry;
Technical Edge: To meet first-class international standards for small home appliances in areas such as energy-saving capabilities, industrial design, technical application, manufacturing process, key components, and research capabilities;
Talent Edge: To have an excellent company structure and a large pool of exemplary talent.

Our Misson

We provide our customers with quality products and excellent services;
We constantly strive to improve our consumers' quality of life;
We provide our employees with opportunities to showcase their talents and realize their ambitions.

Our Values

Quality:
Strive for product quality and create excellent products. Pay attention to the details to ensure the quality of our products.
Innovation:
Each product starts from a creative draft based on the updated market survey. We endeavor to innovative design and customer's demand.
Growth:
Talents Oriented and provide employees with opportunities for career progress as employees reciprocate by driving company growth. Achieve shared growth with employees.
Profit Sharing:
Share profits and realize growth for all.

Innovative R&D: Market-Driven Product Excellence

Every product at Homemagic begins with a creative concept, carefully crafted from the latest market research and insights. We are committed to blending innovative design with the evolving demands of our customers, ensuring that our offerings are always ahead of the curve. Our cutting-edge R&D team is at the forefront of this effort, consistently delivering reliable innovations that address the need for product differentiation in a competitive market. We don’t just strive to create superior products; we aim to enhance them continuously, all while staying attuned to our customers' marketing challenges and responding with tailored solutions that drive success.

Unwavering Quality: Excellence in Every Kitchen Appliance

For over a decade, Homemagic has consistently refined its meticulous quality control system, ensuring that every kitchen appliance we produce, from hand blenders to toasters, meets the highest standards of excellence. Each product undergoes thorough testing and is certified by leading international standards such as CE, ROHS, FDA, UL, and FCC, guaranteeing safety and reliability. With an impressive acceptance rate of 99.5%, far exceeding the industry average, our commitment to quality is unwavering. This dedication not only reflects our brand’s integrity but also our promise to deliver durable and efficient appliances that elevate everyday cooking experiences for our customers.

Why Choose Us?

Quality Control

Manufacturing

Custom Design

One-stop Service

We offer you one stop service from design, manufacturing, quality control, inspection, logistics to an effective marketing program. We will bring you unique design, excellent quality, stable supply, fast delivery, updated market data and a sound marketing program. We await your valued order to create great value for you.

Strict inspection

Exclusive logistics

Global distribution

Our Market Global

Homemagics has established a strong global presence with a well-diversified market footprint. Our products have gained significant traction across key regions, with 30% of our sales coming from North America, where our kitchen appliances are highly valued for their quality and innovation. Europe accounts for 45% of our market, reflecting our deep penetration and the trust European customers place in our brand. In Australia, which represents 15% of our market share, our appliances are known for their reliability and performance. Additionally, we have a growing presence in Africa and Southeast Asia, each contributing 5% to our overall sales, as we continue to expand our reach and meet the diverse needs of customers worldwide.

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